About Course
Take your digital marketing skills to the next level with our comprehensive Search Engine Optimisation (SEO) training course. This course is designed to provide you with the knowledge and tools necessary to improve the visibility of your website or business online, driving more traffic and boosting conversions.
Course Outline
Our SEO training program is segmented into theoretical syllabus and practical labs, assignments, and projects. We follow an integrated approach to ensure that you not only learn SEO concepts but also apply them in real-world scenarios.
This comprehensive Search Engine Optimisation (SEO) course is designed to run for 2 months, with 2 classes per week for theoretical learning and 3 lab sessions for hands-on practice. Here’s a week-by-week breakdown of the course:
Week 1 – Introduction to SEO:
- Class 1: Understanding SEO and its importance
- Class 2: How search engines work
- Labs: Familiarisation with SEO tools
Week 2 – Keyword Research:
- Class 1: Introduction to keywords
- Class 2: Keyword research tools and techniques
- Labs: Conducting keyword research
Week 3 – On-Page SEO:
- Class 1: Title tags, meta descriptions, and URL structure
- Class 2: Content optimization, image SEO
- Labs: On-page optimization practices
Week 4 – Off-Page SEO:
- Class 1: Understanding Backlinks
- Class 2: Link building strategies
- Labs: Off-page optimization practices
Week 5 – Technical SEO:
- Class 1: Website architecture, XML sitemaps
- Class 2: Mobile SEO, page speed, and schema markup
- Labs: Technical SEO audit
Week 6 – Local SEO and Mobile SEO:
- Class 1: Importance of local SEO and optimizing Google My Business
- Class 2: Mobile SEO and AMP
- Labs: Local and mobile SEO practices
Week 7 – SEO Tools and Analytics:
- Class 1: Introduction to SEO tools (Google Analytics, SEMrush, etc.)
- Class 2: Understanding SEO reports and metrics
- Labs: Using SEO tools for website analysis
Week 8 – SEO Strategy and Future Trends:
- Class 1: Creating an effective SEO strategy
- Class 2: Staying updated with SEO trends and algorithm changes
- Labs: Developing and executing an SEO strategy for a sample website
**Please note that the course outline may vary slightly depending on the pace of the class and the specific needs of the students. The goal is to provide a comprehensive understanding of SEO within the stipulated timeframe.
Syllabus: The curriculum covers SEO basics, keyword research, on-page and off-page SEO, technical SEO, SEO tools, local SEO, mobile SEO, and SEO analytics.
Labs: You will engage in hands-on SEO practices on live websites, where you’ll apply the principles learned in the theoretical sessions.
Assignments & Projects: These practical tasks will help you understand how SEO strategies are developed and implemented. You will work on real-time projects that mimic actual industry conditions.
Internship: Our course also offers an optional internship where you get to work on live projects, thereby giving you industry exposure and helping you build a robust portfolio.
Duration and Fee
The SEO training course spans over a duration of 12 weeks, with classes held thrice a week. The comprehensive course, including all study material, assignments and projects, comes at a nominal fee.
Trainer Profile
Our course is led by an industry expert with over a decade of experience in the field of SEO and digital marketing. Our trainer has worked with top-tier companies, helping them rank on the first page of search engines and significantly increase their organic traffic. With a passion for teaching, our trainer simplifies complex SEO concepts, making them easy for everyone to understand and implement.
Enroll now and take a stride towards becoming an SEO expert, enhancing your career opportunities in the digital marketing arena.
