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Become a Social Media Marketing Master with Our Comprehensive Course

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About Course

Unlock the potential of social media for business growth with our comprehensive Social Media Marketing Course. This course is designed to provide you with the necessary skills, knowledge, and techniques to leverage popular social media platforms for brand promotion, customer engagement, and lead generation.

Course Outline & Syllabus

Our course is meticulously structured to encompass the key areas of social media marketing. The core modules include:

  1. Introduction to Social Media Marketing: Understand the role and importance of social media in today’s digital economy.
  2. Social Media Platforms: Gain an in-depth understanding of various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more.
  3. Content Creation and Curation: Learn the art of creating engaging content that resonates with your audience.
  4. Social Media Strategy: Learn how to build and implement effective social media strategies.
  5. Social Media Analytics: Understand how to use analytics to measure and optimize your social media campaigns.
  6. Paid Social Media Advertising: Learn how to use paid ads for lead generation and sales conversion.

Lecture Schedule

Week 1 – Introduction to Social Media Marketing

  • Class 1: Overview of Social Media Marketing
  • Class 2: Understanding the Social Media landscape

Lab Work: Research on various Social Media platforms and their demographics

Week 2 – Content Creation and Curation

  • Class 1: Principles of Content Creation
  • Class 2: Content Curation strategies

Lab Work: Creating and curating content for different Social Media platforms

Week 3 – Facebook and Instagram Marketing

  • Class 1: Understanding Facebook for Business
  • Class 2: Introduction to Instagram Marketing

Lab Work: Setting up Facebook and Instagram Business pages, creating posts

Week 4 – Twitter and LinkedIn Marketing

  • Class 1: Harnessing the power of Twitter for Business
  • Class 2: B2B Marketing with LinkedIn

Lab Work: Setting up Twitter and LinkedIn Business pages, creating posts

Week 5 – YouTube and Pinterest Marketing

  • Class 1: Video Marketing with YouTube
  • Class 2: Visual Marketing with Pinterest

Lab Work: Setting up YouTube and Pinterest Business pages, creating posts

Week 6 – Social Media Advertising

  • Class 1: Paid Advertising on Social Media – An Overview
  • Class 2: Creating Effective Advertisements for Social Media

Lab Work: Designing and planning a social media ad campaign

Week 7 – Analytics and Reporting

  • Class 1: Understanding Social Media Analytics
  • Class 2: Reporting and Decision Making from Analytics

Lab Work: Using Analytics tools for different platforms, creating reports

Week 8 – Social Media Strategy and Future Trends

  • Class 1: Creating a cohesive Social Media Strategy
  • Class 2: Future Trends in Social Media Marketing

Lab Work: Creating a Social Media Marketing Strategy, presenting final projects

Labs, Assignments & Projects

The course employs a hands-on approach with practical labs, assignments, and projects. Each module is accompanied by practical tasks that allow you to put theory into practice. In addition, you will undertake a comprehensive project where you will develop and execute a full-fledged social media marketing strategy for a business.

Internship

To provide real-world experience, we offer an optional internship program. You will have the opportunity to work on live projects, providing invaluable insights into the actual workings of social media marketing.

Fee & Duration

The course fee is competitively priced at $499. The comprehensive course runs over a period of 12 weeks, allowing for thorough understanding and practical application.

Trainer Profile

Our course is led by an industry expert with over 10 years of experience in digital marketing. Our trainer is a seasoned professional who has spearheaded successful social media campaigns for several Fortune 500 companies. With their vast experience and knowledge, you will gain insider insights into the world of social media marketing.

Step into the exciting world of social media marketing with our comprehensive course. Register today and power your digital career to new heights!

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Head Office

B-841 Commercial Market Rd, B-Block Block B Satellite Town, Rawalpindi, Punjab
Phone: (051) 4571677
Whatsapp: 0332 850 1407

Rawalpindi Branch Address:

RIT Building, Chandni Chowk, Near Meezan Bank, Murree Road Rawalpindi.
Phone: 051-8445911
Whatsapp: 0313 570 4694

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