About Course
Unlock the potential of social media for business growth with our comprehensive Social Media Marketing Course. This course is designed to provide you with the necessary skills, knowledge, and techniques to leverage popular social media platforms for brand promotion, customer engagement, and lead generation.
Course Outline & Syllabus
Our course is meticulously structured to encompass the key areas of social media marketing. The core modules include:
- Introduction to Social Media Marketing: Understand the role and importance of social media in today’s digital economy.
- Social Media Platforms: Gain an in-depth understanding of various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more.
- Content Creation and Curation: Learn the art of creating engaging content that resonates with your audience.
- Social Media Strategy: Learn how to build and implement effective social media strategies.
- Social Media Analytics: Understand how to use analytics to measure and optimize your social media campaigns.
- Paid Social Media Advertising: Learn how to use paid ads for lead generation and sales conversion.
Lecture Schedule
Week 1 – Introduction to Social Media Marketing
- Class 1: Overview of Social Media Marketing
- Class 2: Understanding the Social Media landscape
Lab Work: Research on various Social Media platforms and their demographics
Week 2 – Content Creation and Curation
- Class 1: Principles of Content Creation
- Class 2: Content Curation strategies
Lab Work: Creating and curating content for different Social Media platforms
Week 3 – Facebook and Instagram Marketing
- Class 1: Understanding Facebook for Business
- Class 2: Introduction to Instagram Marketing
Lab Work: Setting up Facebook and Instagram Business pages, creating posts
Week 4 – Twitter and LinkedIn Marketing
- Class 1: Harnessing the power of Twitter for Business
- Class 2: B2B Marketing with LinkedIn
Lab Work: Setting up Twitter and LinkedIn Business pages, creating posts
Week 5 – YouTube and Pinterest Marketing
- Class 1: Video Marketing with YouTube
- Class 2: Visual Marketing with Pinterest
Lab Work: Setting up YouTube and Pinterest Business pages, creating posts
Week 6 – Social Media Advertising
- Class 1: Paid Advertising on Social Media – An Overview
- Class 2: Creating Effective Advertisements for Social Media
Lab Work: Designing and planning a social media ad campaign
Week 7 – Analytics and Reporting
- Class 1: Understanding Social Media Analytics
- Class 2: Reporting and Decision Making from Analytics
Lab Work: Using Analytics tools for different platforms, creating reports
Week 8 – Social Media Strategy and Future Trends
- Class 1: Creating a cohesive Social Media Strategy
- Class 2: Future Trends in Social Media Marketing
Lab Work: Creating a Social Media Marketing Strategy, presenting final projects
Labs, Assignments & Projects
The course employs a hands-on approach with practical labs, assignments, and projects. Each module is accompanied by practical tasks that allow you to put theory into practice. In addition, you will undertake a comprehensive project where you will develop and execute a full-fledged social media marketing strategy for a business.
Internship
To provide real-world experience, we offer an optional internship program. You will have the opportunity to work on live projects, providing invaluable insights into the actual workings of social media marketing.
Fee & Duration
The course fee is competitively priced at $499. The comprehensive course runs over a period of 12 weeks, allowing for thorough understanding and practical application.
Trainer Profile
Our course is led by an industry expert with over 10 years of experience in digital marketing. Our trainer is a seasoned professional who has spearheaded successful social media campaigns for several Fortune 500 companies. With their vast experience and knowledge, you will gain insider insights into the world of social media marketing.
Step into the exciting world of social media marketing with our comprehensive course. Register today and power your digital career to new heights!